The Lab's Splendour event - The Power of Retro
July 31, 2012
Our Splendour events are internal workshops that help us dive deep into our culture and explore the undercurrents that drive different expressions in society.
The theme of this Splendour was The Power of Retro. We kicked the day off by delving into the history of our fascinating city, led by the delightful team from Melbourne Architours.
Sarah then engaged us in lively discussion around the different cultural drivers behind vintage, the aspirational eras, and what these meant for brands. Of course, keeping with the theme of retro, this all took place in the quaint Victorian-esque setting of Madame Brussels.
We finished the day off with a couple of cocktails, and a deeper understanding of the aspirational pull of retro.