The Australia Project: Live in Sydney!

November 28, 2017

After the successful launch of The Australia Project in Melbourne, it’s now time for us to bring our latest research piece to the Harbour City. Sydney-siders, we’re coming for you! 

The Australia Project is our state of the nation report that tracks the values that are rising and falling in importance to Australians today.

This month, The Lab Sydney will host a launch event and debate on some of the key themes from the report report.

The panel discussion will explore:

• Why Australians connect more on what makes them unique, rather than what brings them together?

• Why Australia is becoming a divided nation, one where no one wants to be spoken to as a collective, but rather as an individual?

• How the values rising in importance to Australians, reframes what people are seeking from life, entertainment, work and brands?

Our Sydney panellists include:

Rhonda Brighton-Hall, CEO of

Former HR Leader of the Year and Telstra Businesswoman of the Year, Rhonda is CEO and Co-Founder of MWAH and a Director of The Association of HR.

Rhonda on LinkedIn

Brent Smart

Brent Smart is Chief Marketing Officer of IAG, Australia’s largest insurance company with leading brands including NRMA and CGU.

Brent on LinkedIn

Our very own Head of Cultural Insight at The Lab, Kristy Richards
Kristy leads The Lab’s Annual Cultural Report, which identifies big cultural shifts that are impacting society.

Kristy on LinkedIn

The night will also feature a renowned local muralist creating a contemporary expression of Australian society artwork, which you will have opportunity to win on the night. 

This is an invitation only event hosted by The Lab Insight & Strategy Sydney. 

If you’d like to hear more about The Australia Project and how it can help guide your brand or business get in touch here

#australiaproject #thelabstrategy

The Lab