Cheers to a big year – 2014 in review
December 17, 2014
Cheers to a big year!
It's been a truly spectacular one and we couldn't be more grateful to have been where we've been. We went far and wide this year, to gather insights about our world, and to transform everyday life into meaningful cultural forms.
A little snapshot of our footprints:
- Austin, USA to revel in all the tech, music, and film culture that SXSW had to offer
- Nice, France to present at the 2014 ESOMAR Congress. We were a finalist for the Research Effectiveness Awards for a segmentation project conducted in conjunction with Simplot and Nature
- Many states in the USA to learn how the different sporting codes and clubs handle fan engagement
We then distilled our learnings into our insight sessions:
- Our 3rd annual Big Picture event took place at the NGV, where we looked at the implications of exponential technologies on our culture. We had the honour of having David McAllister AM, Creative Director of The Australian Ballet, and Oscar Schwartz, Melbourne writer on the intersection between technology and culture, as our guest speakers that night.
- We published our yearly Cultural Mapping study which is based on 9 areas of life. We uncovered 5 Emerging Australian Ideals of Grit, Wabi Sabi, On Guard, Mindful in the Madness, and Recasting the Mould
- We spent the day a little cove in the corner of Abbotsford where we held our first Splendour in The Lab in 2014 on Futurology & Culture
- Our second Splendour in The Lab for 2014 took us even further in the tech world, and more specifically, how to implement these new technologies and methodologies in market research
Our very own Labsters didn't shy away from the limelight either:
- Daniel Bluzer-fry was awarded the George Camakaris Award for Best Paper by a Young Researcher at the Annual AMSRS Research Conference
- Sam Robertson was awarded Best Non-Fiction Piece in an Express Media Publication' for his short story 'Inpmobai is Nothing'