B&T featuring The Lab - Australianness: A great opportunity for brands

April 15, 2014

It was our pleasure to present at French-Australian Chamber of Commerce & Industry event on April 7.

Neale spoke about Australia’s egalitarian ideals and explored implications for bands through The Lab's Australian Levelling Construct – a model that illustrates how Australian culture tries to keep people on a common level through supporting the underdog and cutting down tall poppies.

Check out B&T's full feature article on this presentation here.